The program has the following objectives:
• To provide solid theoretical and, above all, practical knowledge of strategic planning and its application to tourism products and destinations from a completely up-to-date perspective.
•To make in-depth analysis of the problems and procedure of tourism planning and the tourism products currently on offer in Spain and the rest of the world. This work is based on the experience of practitioners involved in the public and private tourism sector. |
• To provide course participants with a better knowledge of different tourism destination products, especially those with innovative management or high demand.
• To offer course participants the necessary methodological tools for tourism destination planning and products, paying special attention to quality management systems.