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 Masters and Postgraduates
MASTERS IN PLANNING AND MARKETING OF TOURIST DESTINATIONS
(2nd Edition)
In partnership with the Barcelona Chamber of Commerce
Presentation
Strategic planning and marketing of tourism destinations require practitioners to have specialised knowledge which allow them to deal with needs and objectives in such an ever-evolving and competitive field as tourism. This programme in strategic planning and marketing of tourism destinations provides participants with the skills and knowledge to carry out planning, marketing and promotion of tourism destinations in both the public and private sector with a state of the art and professional focus. 
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Objectives
Course objectives are:
To provide solid theoretical and practical knowledge of strategic planning, marketing and promotion of tourism destinations from a state of the art perspective and using scientific methodology.
To carry out deep analysis of problems and solutions in tourism planning and marketingon both the Spanish and international stage. This work is carried out in accordance with the experience of practitioners from both the public and private tourism industry.
To provide students with theoretical knowledge and practical experience of techniquesand methods for the marketing of tourism destinations.
To integrate the benefits derived from tourism promotion into tourism operative marketing strategy and policy.
Potential participants
University graduates, tourism sector practitioners and public administration employees interested in receiving a high level specialised education which will enable them topractise in planning and marketing of tourism destinations.
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Qualifications: a combination of two postgraduates
The programme has been conceived in such a flexible way that participants can develop their own curriculum in accordance with their own interests and professional aims.
The programme offers participants the chance to obtain two postgraduate qualifications prior to the masters, both of which can be studied for separately:
Postgraduate Diploma in Management and Planning of Tourism Destinations (25 credits) awarded by the Universitat Autònoma de Barcelona.
Postgraduate Diploma in Marketing and Promotion of Tourism Destinations (21.5 credits) awarded by the Universitat Autònoma de Barcelona (UAB).
Masters Degree in Planning and Marketing of Tourism Destinations (52.5 credits) awarded by the UAB, having completed the aforementioned Postgraduates and carrying out a Masters Dissertation worth 6 credits.
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Methodology
This postgraduate programme makes use of blended learning, in which classroom-based techniques are combined with online distance learning.
Tutorials. Tutorials take place on the course’s online Virtual Teaching Platform with course coordinators. At the same time, two periods of face to face tutorials are held during the course, one of which is concerned with academic follow-up whereas the other is for the Masters Dissertation.
The structure of the teaching programme is as follows:
- Classroom-based sessions. Most of the course is imparted in the classroom, where theoretical content is combined with practical analysis. The theoretical sessions are held at the beginning of each subject and the practical component comprises case studies and lectures.
- Virtual Teaching Platform. Part of the contents is delivered via our virtual teaching platform with exclusive use for course participants. Distance learning guarantees permanent attendance by the course coordinators and direct contact with participants. The platform is conceived to support participants with a forum, internal email, link section, notice board and a section which facilitates downloading of most of the materials for classroom-based sessions and delivers supplementary documentation provided by the course coordinators.
- Exercises. Each module contains exercises related to course and lecture content.
Practitioners wishing to complete particular parts of the programme may do so by participating in any of the free-standing modules available in Seminar mode.
Participants electing this mode of study are awarded the Certificate of Modular Studies by EDFC - UAB.
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Contents
Teaching Staff
Programme Coordination
Dr. Alba Caballé, lecturer at EUTDH and expert at the Barcelona Provincial Govt Office for Tourism Promotion. E-mail: alba.caballe@uab.es).
Dr Soledad Morales Pérez, Co-ordinator of Post-graduate Studies and Continuative Education at EUTDH at UAB.(e-mail: soledad.morales@uab.es).
Timetable
Language and venue
Classes are imparted in Spanish and the course materials are in several languages but mainly in Spanish and English.The working materials will be in different languages, mainly in Spanish and English.
Most of the classes will be held at
EUTDH on the UAB campus.
Classes are fitted with Internet connection as well as the latest multi-media teaching facilities. Course participants will have at their disposal all the resources of the UAB Campus (access to libraries, services, discounts, etc.) at one of the best universities in Spain.
Once a student has been admitted he/she will be required to pay the registration fee (20% of course fees) within a week. This payment will reserve the place. Should this fee not be settled the Continuing Education coordinator may award the place to another candidate.
Fees should be paid within 15 days of registration.
Bank transfer charges will be paid by the student.
Admission to this programme is on a strict first come first served basis as long as all academic requirements are met. Selection criteria are based on the student profile expected by the centre in both academic and professional terms.
Spanish participants are required to present the following documents:
- Enrolment form (available on our
website
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Curriculum Vitae.
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Accompanying letter outlining reasons for the candidate's interest in our programme and his/her expectations.
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Officially sealed university degree certificate.
- Officially sealed academic record outlining subjects studied and qualifications obtained.
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Photocopy of Spanish identity card or candidate's passport.
For students with overseas qualifications:
- Enrolment form (available on our website).
- Curriculum Vitae.
- Accompanying letter outlining reasons for the candidate's interest in our programme and his/her expectations.
- Officially sealed academic record outlining subjects studied and qualifications obtained.
- Officially sealed copy of your validated academic certificates (see document) or proof of payment of the legal fees for such certificates.
- Photocopy of candidate's passport.
Once all this documentation has been presented and evaluated, candidates will be invited to an interview with the course cooddinator.
Applications can be sent to the following address:
Dr Soledad Morales
Escola Universitària de Turisme i Direcció Hotelera
Vila Universitària. Edifici Blanc.
Universitat Autònoma de Barcelona
08193 Bellaterra-Cerdanyola del Vallès
(Barcelona)
FINANCIAL INFORMATION
Registration fees should be paid into the following bank account:
Bank Account: 2100-0424-340200181822
Entity: 'La Caixa'.
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FIRST INSTALLMENT
This registration is provisional until all data has been verified, all regulations have been adhered to and the final fee payment has been settled. |
Enrolment
Enrolment for this programme will be on the 4 and 5 of October 2005
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Documentation to be presented:
For Students with Spanish qualifications:
- Enrolment Certificate (issued by the Continuing Education Coordinator).
- Original or photocopy (or officially sealed copy) of your academic title on both sides or proof of payment of fees for such certification.
- Photocopy of ID Card.
- 4 ID Card size photos.
For students with overseas qualifications:
- Enrolment form (issued by the Continuing Education Coordinator).
- Original or photocopy (or officially sealed copy) of your officially recognised certificate (see document) or proof of payment of fees for such certification.
- Photocopy of passport.
- 4 ID sized photos.
Cancellation of enrolment
According to current regulations, registration or enrolment fees will only be refunded should the programme be cancelled.
Jobshop
Participants in the programme will form part of EUTDH's Masters and Postgraduate Jobshop.
Facilities and services
Visit this page at the UAB
to obtain information about the facilities and services available on the UAB Campus.
Further information
Click on this link
to obtain information about Masters and Postgraduates Credit System at EUTDH 
Further Information
Escola Universitària de Turisme i Direcció Hotelera
Campus de la UAB
08193 Bellaterra (Cerdanyola del Vallès)
Telèfon 93 580 93 55
Fax 93 581 74 95
www.euturisme-uab.com
eutdh@uab.es
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