Masters in Marketing and Tourism Promotion

An innovative Masters Course created to fulfil needs

- This Tourism Marketing and Promotion programme aims to provide its participants with the necessary know-how and skills to qualify them to carry out administration and management of tourism promotion in both public and private sector tourism organisations.

- Therefore, the programme has been divided into two Postgraduate Diplomas, one of which is concerned with tourism promotion in the public sector, whereas the other deals with promotion in the private sector, thereby enabling participants in both programmes to face professional challenges in either of the two sectors.

General and Specific Aims

To verse participants in tourism promotion skills (traditional and IT-based) by providing them with both theory and knowledge of the practical experience contributed by teaching staff and guest lecturers, while distinguishing between the promotional necessities of the public and private sectors.
To integrate the benefits derived from Tourism Promotion into strategies and operative marketing policies at tourism destinations and companies.
To develop the skills to analyse global and local tourism flux with emphasis on competition and other ensuing factors.
To provide participants with the tools to establish hierarchies and priorities in investment aimed at tourism promotion of destinations institutions and companies.

Potential Participants

- Holders of university degrees and/or diplomas or practitioners interested in widening their knowledge, or improving their qualifications by means of specialised studies in administration and management of tourism promotion in private enterprises or public entities.

Qualifications: two postgraduates and a masters programme

- The programme has been conceived with flexibility in mind, which enables participants to develop their own curricula in accordance with their interests and professional aims.

- Two postgraduate qualifications may be obtained prior to the masters degree and can be studied for independently.

- In total, the programme comprises 50 credits (500 contact hours).

Postgraduate Diploma in Marketing and Promotion of Tourism Destinations awarded by UAB Universitat Autónoma de Barcelona, on completion of 21.5 compulsory credits (215 contact hours).

Postgraduate Diploma in Marketing and Promotion of Tourism Businesses and Tourism Products awarded by UAB Universitat Autónoma de Barcelona, on completion of 21.5 compulsory credits (215 contact hours).

Masters Degree in Tourism Marketing and Promotion awarded by EDFC - UAB, on completion of the aforementioned postgraduate programmes and a Masters Thesis comprising 6 credits.

Practitioners wishing to complete particular parts of the programme may do so by participating in any of the free-standing modules available in Seminar mode.

Participants electing this mode of study are awarded the Certificate of Modular Studies by EDFC - UAB.

Methodology

- This postgraduate programme is makes use of blended learning, combining classroom-based teaching techniques with distance education and online learning methods.

- Classroom-based sessions: most course content is imparted in classroom sessions combining theory and the introduction and analysis of practical case studies. This is complemented by lectures given by prestigious managing directors from the tourism sector, who contribute their personal and professional experience.

- Online sessions: part of the course content is delivered by means of online materials and documents, which are only available for download by course participants. To this end, an online teaching platform has been designed which guarantees permanent and ongoing communication between participants and course coordinators. Students will find announcements, timetables, emails, forums, supplementary materials and case studies.

- Field trips: field trips and study visits to institutions, companies and relevant events are organised.

- One of the main features of this programme is the exchange of expertise contributed by its participants. To this end, classes will be student centred and active participation and debate is encouraged.

Contents

Postgraduate Diploma in
MARKETING AND PROMOTION OF TOURISM COMPANIES AND PRODUCTS
(22.5 credits)

Module: Strategic marketing of tourism companies and products.
(4.5 credits)

Promotion in the marketing mix of a tourism company.
Differences and similarities in tourism promotion between the public and private sectors.
The promotion department in tourism companies I: Accommodation sector.
The promotion department in tourism companies II: Transport sector.
The promotion department in tourism companies III: Intermediary sector.
The promotion department in tourism companies IV: Other sectors.

Module: Tourism Markets and Promotion of Tourism Companies and Products (4.5 credits)

Tourism markets and types of tourism company products/services.
Distribution channels: Conventional and IT-based channels.
Promotion of tourism products I: aimed at the end-user.
Promotion of tourism products II: aimed at sectorial practitioners.

Module: Operative Marketing of Tourism Companies and Products I
(4.5 credits)

Factors influencing decision making on participation at specialised tourism trade fairs.
Fair Type 1: Trade fairs focusing on end users.
Fair Type 2: Trade fairs aimed at providers and intermediaries.
Fair Type 3: Mixed types.
Optimising investment in trade fairs: complementary peripherial promotion analysis of trade fairs.
Analysis of trade fairs.

Module: Operative e-Marketing of Tourism Companies and Products
(3.8 credits)

Online promotion of tourism products and electronic commercialisation.
Focus on Supply I: Tourism supply companies' websites.
Focus on Supply II: Intermediary companies' websites.
Focus on Demand I: Online consumers of trips and tourism.
Focus on Demand II: Online consumers of trips and tourism.
Links and tourism promotion.
Promotion in B2B and B2C in the sales of tourism products and services.

Module: Operative Marketing of Tourism Companies and Products II
(5.2 credits)

Digital tourism marketing.
CRM and Data Mining in tourism marketing.
Promotion and digital communication (I) passive.
Promotion and digital communication (II) proactive: bulletins and newsletters.
Management of conventional advertising and its relationship with digital advertising.

Postgraduate Diploma in
MARKETING AND PROMOTION OF TOURISM DESTINATIONS
(21.5 credits)

Module: Strategic Marketing for Tourism Destinations
(4.8 credits)

Master plan, strategic planning and promotion of ourism destinations.
Marketing mix in strategic planning of tourism destination marketing.
Differences and similarities in strategic planning and tourism promotion between the public and private sectors.
The promotion department.
Market research techniques.
Juridicial structure and legal binding.

Module: Tourism Markets and Destination Promotion
(3.4 credits)

Outbound and inbound markets.
Promotion of OMDs I: Aimed at end users.
Promotion of OMDs II: Aimed at suppliers and intermediaries.
Tourism promotion trends: public and private mixed consortiums.

Module: Operative Marketing I
(4.8 credits)

Participation in Specialised Trade Fairs.
Fair type 1: Trade fairs focusing on end users.
Fair type 2: Trade fairs aimed at providers and intermediaries.
Fair type 3: Mixed types.
Other types of trade fair promotion of destinations at tourism and non-tourism events.
Optimising investment in trade fairs: complementary peripheral promotion.
Analysis of trade fairs: SITC, FITUR, etc..

Module: e-Marketing and e-Promotion of Tourism Destinations(4.7 credits)

Online tourism promotion of OMDS.
Focus on supply: tourism destination and OMD webs.
Focus on demand: consumers of trips and tourism and research on the internet.
Horitzontal and vertical portals
CRM and Data Mining in digital destination tourism marketing.

Module: Operative Marketing of Tourism Destinations II
(3.8 credits)

Marketing plan development I: outbound markets.
Marketing plan development II: product types.
Press office and releases.
Management of advertising resources destination promotion.

Teaching Staff

Ángel Dapena, Graduate in Information Sciences, ANDA founder and General Manager.
Antonio Garrido Ballesteros, Degree in Psychology, expert in Human Resources. Human Resources Manager at Panticosa Resort.
Antonio Mariscal, TEAT and Graduate in Tourist Marketing (C. I. Glion), Counceller and Manager of Bookingfax and Avantur Tourism Promotion Netsystem Manager.
Asun Blanco, Doctor in Geography and teacher at EUTDH.
Begoña Gosch, Outkom Communication Manager. Ex-director of Corporative Communication and Amadeus Marketing.
Blanka Trauttmansdorff, Graduate in Marketing and Tourism Management. Delegate of Catalunya at Austria Tourism.
Carlos de la Guardia, Lecturer in Audiovisuals and Communication at UAB.
Dr. José Maria Ricarte Besós, Lecturer in Audiovisual Communication and Publicity.
Dr. Rossano Eusebio, Doctor in Economics, Lecturer at EUTDH-UAB.
Eduard Moret Roig, Master in Tourism Business Management. Barcelona C.F Tourism Manager.
Francesc López Fernández, Industrial Lecturer and Graduate in Strategic Marketing. Manager at the Association of Tourism Employers on the Costa Brava Girona.
Germán Porras Olalla, Graduate in Law and Political Sciences. General Secretary of Tourism.
Ignacio Martos, Graduate in Law. MBA (IESE. Navarra University), General Manager of Rumbo.com.
Jaime-Axel Ruiz Baudrihaye, Graduate in Law. Executive Director of European Travel Commission.
Joan Miquel Gomis López, Graduate in Information Sciences. Lecturer at UOC.
Jordi Secall Cubells, Postgraduate at Cornell University. Marketing and Tourism Marketing and Development in Catalunya Director.
Josep Andreu Casanovas, Degree in Economical and Business Sciences and Masters in e-Business (UPC), Co-director of the Division of Tourism and Leasure of tea-Cegos Consultancy.
Josep Cerveró i Puig, Doctor in Economical Sciences. Grup Cerveró President.
Josep Ejarque Bernet, Degree in Information Sciences. General Director of Tourism at Torino.
Josep M. Piñol Tomás, Degree in Exact Sciences. P&S Consulting President.
Juan Antonio Chiva, Professor of Audiovisual Communication and Publicity at UAB.
Lluís Llacuna, Doctor of Economics and Lecturer of Economics at UAB.
Manel Colmenero, Diploma in Tourism, founder of the Leisure Projects Workshop and OciVital.
Marcel Forns, Degree in Law. Masters in International Economical Law (WWU at Münster), Director of GEBTA Spain.
María Benita García Dacosta, , Degree in FLE and in Modern Letters, Masters in Business Management (La Salle).
Miquel Àngel Violán i Galán, Degree in Information Sciences and Law. Press Director at Riu Hotels.
Montse Peñarroya, Consultant and expert in electronic marketing.
Pau Morata i Socias, Degree in Philosophy and Information Sciences. Director of ICONOTUR.
Sergi Roig-Gironella Comas, Degree in Business Sciences and MBA (ESADE).
Sònia Frias, Degree in Communication Sciences. Director of Fira de Cornellà.
Verónica Sagnier, Director of Asociación Española de Comercio Electrónico AECE (Spanish Association of Electronic Commerce).

Management and Co-ordination

Academic Management: Pau Morata, Degree in "Filosofia i Lletres" (Geography Session) at UAB and Degree in Information Sciences (Journalism) at UAB. ICONOTUR Founder, "Institut per al Coneixement del Turisme" (Tourism Knowledge Institute).

Academic Co-ordination: Dr Soledad Morales Pérez, Co-ordinator of Post-graduate Studies and Continuative Education at EUTDH at UAB.(e-mail: soledad.morales@uab.es).

Course schedule and venue

- Classroom-based sessions:

- Postgraduate Diploma in Marketing and Promotion of Tourism Destinations: 14 October 2005 - 17 February 2006.

- Postgraduate Diploma in Marketing and Promotion of Tourism Businesses: 24 February - 16 June 2006.

- Masters Dissertation: to be submitted in December 2006 or March 2007 .

- Classes will be held from 17:00 to 21:00 on Thursdays and Fridays and from 10:00 to 14:00 on Saturdays.

Language and venue

Classes of Marketing and Tourist Promotion will be taught in Spanish. The working materials will be in different languages, mainly in Spanish and English. The course will be held at the EUTDH-UAB on the Bellaterra Campus. The classrooms have internet connection and the latest multimedia teaching facilities. Furthermore, the participants will be able to use the resources of the UAB Campus: library access, services, discounts, etc.) one of the best universities in Spain.

Fees and payment

Master in Marketing and Tourist Promotion: 7,200 Euros
Post-graduate in Marketing and Business Promotion and Tourist Products: 3,700 Euros.
Post-graduate in Marketing and Promotion of Tourist Destinations: 3,530 Euros.

Once the candidate has been admitted, the inscription fee should be settled within a week, (20% of the registration fee) The place will then be reserved. Should this fee not be settled within a week the Continuing Education Coordinator may award this place to another candidate.

Fees should be paid within 15 days of registration.

. Bank transfer charges will be paid by the student.

Admission and Enrolment

Enrolment: FROM 1 JUNE TO 30 SEPTEMBER 2005

Admission will be granted on a strict 'first come first served' basis, provided that the entry requirements laid down by the school's Coordinator of Continuing Education are met and enrolment procedures have been followed. Selection criteria are based on candidates' personal profiles, academic records and professional experience.

Spanish participants are required to present the following documents:

Enrolment form (available on our website ).
Curriculum Vitae.
Accompanying letter outlining reasons for the candidate's interest in our programme and his/her expectations.
Officially sealed university degree certificate.
Photocopy of Spanish identity card or candidate's passport.

For students with overseas qualifications:

Enrolment form (available on our website).
Curriculum Vitae.
Accompanying letter outlining reasons for the candidate's interest in our programme and his/her expectations.
Officially sealed academic record outlining subjects studied and qualifications obtained.
Officially sealed copy of your validated academic certificates (see document) or proof of payment of the legal fees for such certificates.
Certificate accrediting your English level.
Photocopy of candidate's passport.

Once all this documentation has been presented and evaluated, candidates will be invited to an interview with the course cooddinator.

Applications can be sent to the following address:

Dr Soledad Morales

Escola Universitària de Turisme i Direcció Hotelera
Vila Universitària. Edifici Blanc.
Universitat Autònoma de Barcelona
08193 Bellaterra-Cerdanyola del Vallès
(Barcelona)

Reservation Data:

PERSONAL INFORMATION

DNI/Passport number:
Name: Surnames:

Address: City:
Postcode: Province:

Telèfon: E-mail:

PROFESSIONAL INFORMATION

Company name:
Sector:
Position, functions:
Address:
City:
Postcode:      Province:

Telephone: E-mail:

DOCUMENTACION

Degree certificate:     Diploma:  Others:
Name of degree or diploma:
University:     Centre:
Others:

Study Programme	Fees
Master in Marketing and Tourist Promotion:	7,200 euros
Post-graduate in Marketing and Business Promotion and Tourist Products:	3,700 euros
Post-graduate in Marketing and Promotion of Tourist Destinations:	3,530 euros

FINANCIAL INFORMATION

Registration fees should be paid into the following bank account:

Bank Account: 2100-0424-340200181822
Entity: 'La Caixa'.

FIRST INSTALLMENT

Study Programme	Fees
Master in Marketing and Tourist Promotion:	1440 euros
Post-graduate in Marketing and Business Promotion and Tourist Products:	740 euros
Post-graduate in Marketing and Promotion of Tourist Destinations:	706 euros

This registration is provisional until all data has been verified, all regulations have been adhered to and the final fee payment has been settled.

Notes:

All your personal details shall be treated as confidential and will be protected in accordance with the law 15/1999 13 - December regarding the Protection of Personal Data. They will be stored in a data base and will be for internal use only at EUTDH and to send you further information of educational courses at EUTDH. Should yo wish to access, modify or cancel your personal details, please let us know by email at eutdh@uab.es or in writing to Escola Universitària de Turisme i Direcció Hotelera. Vila Universitària. Edifici Blanc. 08193 Bellaterra-Cerdanyola del Vallès (Barcelona).

Enrolment

Enrolment for this programme will be on the 3 and 4 of October 2005 .

Documentation to be presented:

For Students with Spanish qualifications:

Enrolment Certificate (issued by the Continuing Education Coordinator).
Original or photocopy (or officially sealed copy) of your academic title on both sides or proof of payment of fees for such certification.
Photocopy of ID Card.
4 ID Card size photos.

For students with overseas qualifications:

Enrolment form (issued by the Continuing Education Coordinator).
Original or photocopy (or officially sealed copy) of your officially recognised certificate (see document) or proof of payment of fees for such certification.
Photocopy of passport.
4 ID sized photos.

Cancellation of enrolment

According to current regulations, registration or enrolment fees will only be refunded should the programme be cancelled.

Jobshop

Participants in the programme will form part of EUTDH's Masters and Postgraduate Jobshop.

Facilities and services

Visit this page at the UAB to obtain information about the facilities and services available on the UAB Campus.

Further information Click on this link

to obtain information about Masters and Postgraduates Credit System at EUTDH

Further Information

Escola Universitària de Turisme i Direcció Hotelera
Campus de la UAB
08193 Bellaterra (Cerdanyola del Vallès)
Telèfon 93 580 93 55
Fax 93 581 74 95
www.euturisme-uab.com

eutdh@uab.es