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 Masters and Postgraduates
MASTERS IN TOURISM DESTINATION PLANNING AND MANAGEMENT
(5th Edition) 
Presentation
Tourism destination planning and management requires specialised knowledge and tools which meet the needs and aims of tourism areas in constant evolution and competition. Our programme in Tourism Destination Planning (fifth edition 2005-2006) provides students with the suitable skills, values and know-how to enable them to manage tourism destinations in both the public and private sectors from an updated and professional viewpoint. 
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Objectives
The objectives of the programme are:
- To provide participants with theoretical and, above all, practical know-how of strategic planning and its application to tourism destinations, working from a state of the art perspective and by means of scientific methodology.
- To carry out deep analysis of recent problematic issues and activity in national and international tourism planning. This work will follow up the experience of both the public and private tourism sectors' practitioners and participants.
- To provide participants with better knowledge of the different tourism destination products and the different methods and techniques to market them.
- To offer participants the necessary methodological tools to plan tourism destinations, paying special attention to quality management.
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Potential Participants
University graduates and practitioners, as well as civil servants interested in a high-level specialized education, which will enable them to work in management and planning of tourism destinations.
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Qualifications
Participants have the chance to earn three qualifications:
- Postgraduate Diploma in Tourism Destination Planning and Management (25 credits).
- Masters Degree in Tourism Destination Planning and Management (36 credits).
- Attendance certificates awarded by the UAB Postgraduate School for those participants who take one or more specialized modules from the programme.
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Teaching Methodology
This postgraduate programme makes use of blended learning, in which classroom-based techniques are combined with online distance learning.
- Tutorials: tutorials take place on the course's online Virtual Teaching Platform with course coordinators. At the same time, two periods of face to face tutorials are held during the course, one of which is concerned with academic follow-up whereas the other is for the Masters Dissertation.
The structure of the teaching programme is as follows:
- Classroom-based sessions. Most of the course is imparted in the classroom, where theoretical content is combined with practical analysis. The theoretical sessions are held at the beginning of each subject and the practical component comprises case studies and lectures.
- Virtual Teaching Platform. Part of the contents is delivered via our virtual teaching platform with exclusive use for course participants. Distance learning guarantees permanent attendance by the course coordinators and direct contact with participants. The platform is conceived to support participants with a forum, internal email, link section, notice board and a section which facilitates downloading of most of the materials for classroom-based sessions and delivers supplementary documentation provided by the course coordinators.
- Exercises. Each module contains exercises related to course and lecture content.
-Field trips. Several field trips related to lecture content will be organised.
- Participative classes. Teaching staff will stimulate active participation and will encourage debate. Student participation is fundamental to the success in these debates with a view to fostering the exchange and contrast of opinions on pertinent issues.
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Content
The compulsory block leads to the Postgraduate Diploma (25 credits) and the complete programme ends out in the award of the Masters degree (35 credits). Independent modules can be taken and an attendance certificate will be awarded.
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POSTGRADUATE PROGRAMME IN TOURISM DESTINATION PLANNING AND MANAGEMENT
(25 credits)
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SUBJECT
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MODULES
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CONTENTS
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Tourism planning
(12 credits)
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The basics of planning tourism destinations
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The process of tourism planning. |
| Management of tourism entities in Public Administration. |
| Territorial economics planning and ordinance. |
| Design of tourism destinations in the framework of planning. |
| Tourism Information Planning. |
| Tourism consultancy. |
| Data analysis and collection. |
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Quality and tourism destinations
(7 credits)
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Quality systems at tourism destinations
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The basics of quality systems applied to tourism destinations. |
| Quality systems and the environment. |
Tourism and the environment
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Tourism and the environment. |
| Environmental and waste management at tourism destinations. |
| Types of tourism in natural parks. |
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Legislation, safety and tourism
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Safety and health for tourism destinations and products. |
| Safety and public administration. |
Components and types of tourism products
(6 credits)
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The destination as a tourism product
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Conception and management of tourism products. |
| Types of tourism products. |
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Marketing of tourism destinations. |
| Websites and electronic commercialisation systems. |
| The press and communication. |
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Masters dissertation
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MASTERS PROGRAMME IN PLANNING AND MANAGEMENT OF TOURISM DESTINATIONS
(36 credits)
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SUBJECT
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MODULES
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CONTENTS
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Tourism planning
(14 credits)
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The basics of planning tourism destinations
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The process of tourism planning. |
| Management of tourism entities in Public Administration. |
| Territorial economics planning and ordinance. |
| Design of tourism destinations in the framework of planning. |
| Tourism Information Planning. |
| Tourism consultancy. |
| Data analysis and collection. |
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Quality and tourism destinations
(8.5 credits)
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Quality systems at tourism destinations
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The basics of quality systems applied to tourism destinations. |
| Quality systems and the environment. |
Tourism and the environment
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Tourism and the environment. |
| Environmental and waste management at tourism destinations. |
| Types of tourism in natural parks. |
|
Legislation, safety and tourism
|
Safety and health for tourism destinations and products. |
| Safety and public administration. |
Components and types of tourism products
(7 credits)
|
The destination as a tourism product
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Conception and management of tourism products. |
| Types of tourism products. |
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Marketing of tourism destinations. |
| Websites and electronic commercialisation systems. |
| The press and communication. |
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Masters dissertation
6.5 credits
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Teaching staff
The sessions are imparted by highly qualified lecturers and teaching staff who are directly related the reality of tourism and the planning of tourism destinations. Our collaborators come from the world of academia (university lecturers who provide the theoretic vision necessary for analysis of the reality of planning), public administration ((experts in different departments directly related to tourism management and planning) and consultancy (practitioners and companies versed in the design of several elements of the tourism sector and tourism destinations. The following list of teaching staff is added to with special collaborators for each module.
Academic staff
- Dr. Alberto Jorge Acosta (Universitat de Matanzas, Cuba).
- Dr. Jordi Oller (Consultant).
- Dr. Josep Ivars (Universitat d'Alacant).
- Dr. Òscar Casanovas (CETT).
- Dr. Xavier Campillo (EUTDH,UAB).
- Dra. Alba Caballé (EUTDH,UAB).
- Javier Blanco (Basque Parliament).
- Lluís Planas (EUTDH,UAB).
- Dr. Joan Carles Llurdés (Universitat Autònoma de Barcelona).
- Daniel Blavia (Universitat Autònoma de Barcelona).
- Dr. José Antonio Donaire (Universitat de Girona).
- Dr. Jordi Juan Tresserres (Universitat de Barcelona).
Consultants and companies from the tourism sector
- CONSULTUR.
- MARKEFIN.
- THR.
- Toni Duart (Adventure).
- Oriol Sallent (Agenda Gestió Esportiva).
Institutions and public administration
Anna Sánchez (Office of Tourism Promotion, Barcelona Provincial Govt).
Dra. Maria José Sàrrias (Central Office for the Environment).
Gabriel Guilera (Barcelona Tourism).
Jaume Jornet (Office of Tourism Promotion, Barcelona Provincial Govt).
Jordi Blanch (Catalonia Tourism).
Jordi Cabot (Roses Town Council).
Jordi Solé (Montseny National Park, Barcelona Provincial Govt).
Oriol Miralbell (Central Office for Tourism, Catalonia Regional Govt).
Alícia Orellana (Costa Dorada Tourism Monitoring Centre).
Octavi Bono (Tarragona Tourism).
Entities
Click here for entities that recognize this programme.
Programme Coordination
Dra. Alba Caballé, lecturer at EUTDH and expert at the Barcelona Provincial Govt Office for Tourism Promotion E-mail: alba.caballe@campus.uab.es).
Timetable
- Postgraduate in Tourism Destination Planning and Management: 20 october 2005 to 11 March 2006.
- Masters in Tourism Destination Planning and Management: del 20 october2005 to 11 March 2006. (Classroom sessions).
- Project hand-in: July 2006 - November 2006.
- Classes are on Thursdays and Fridays from 17:00 to 21:00.
Language and venue
The classes will be imparted in Spanish. The literature is mainly in Spanish although part of it is written in English.
Most of the classes will be held at EUTDH on the UAB campus.
Classes are fitted with Internet connection as well as the latest multi-media teaching facilities. Course participants will have at their disposal all the resources of the UAB Campus (access to libraries, services, discounts, etc.) at one of the best universities in Spain.
Payment of course fees
- Masters in Tourism Destination Planning and Management: 4,250 Euros
- Postgraduate in Tourism Destination Planning and Management: 3,000 Euros.
Once a student has been admitted he/she will be required to pay the registration fee (20% of course fees) within a week. This payment will reserve the place. Should this fee not be settled the Continuing Education coordinator may award the place to another candidate.
Full course fees should be settled a fortnight after final enrolment. The student will be expected to pay any bank charges arising from payment of course fees.
Registration and Enrolment
Registration: FROM 1 JUNE TO 30 SETEMBER 2005
Admission to this programme is on a strict first come first served basis as long as all academic requirements are met. Selection criteria are based on the student profile expected by the centre in both academic and professional terms.
If you are interested in this programme you should present the following documentation:
For students with Spanish qualifications:
- Enrolment form (available on our
website).
- Curriculum Vitae.
- Accompanying letter outlining reasons for the candidate's interest in our programme and his/her expectations.
- Officially sealed academic record outlining subjects studied and qualifications obtained.
- Officially sealed university degree certificate.
- Photocopy of Spanish identity card or candidate's passport.
Students with overseas qualifications:
- Enrolment form (available on our
website).
- Curriculum Vitae.
- Accompanying letter outlining reasons for the candidate's interest in our programme and his/her expectations.
- Officially sealed academic record outlining subjects studied and qualifications obtained.
- Officially sealed copy of your validated academic certificates
(see document) or proof of payment of the legal fees for such certificates.
- A photocopy of your passport.
Once all this documentation has been presented and evaluated, candidates will be invited to an interview with the course coordinator.
Applications should be sent to the following address:
Dr Soledad Morales
Escola Universitària de Turisme i Direcció Hotelera
Vila Universitària. Edifici Blanc.
Universitat Autònoma de Barcelona
08193 Bellaterra-Cerdanyola del Vallès
(Barcelona)
FINANCIAL INFORMATION
Registration fees should be paid into the following bank account:
Bank Account: 2100-0424-340200181822
Entity: 'La Caixa'.
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FIRST INSTALLMENT
This registration is provisional until all data has been verified, all regulations have been adhered to and the final fee payment has been settled. |
Enrolment
Enrolment for this programme will be on the 3 and 4 of October 2005.
Documentation to be presented
For Students with Spanish qualifications:
- Enrolment Certificate (issued by the Continuing Education Coordinator).
- Original or photocopy (or officially sealed copy) of your academic title on both sides or proof of payment of fees for such certification .
- Photocopy of ID Card.
- 4 ID Card size photos.
For students with overseas qualifications:
- Enrolment form (issued by the Continuing Education Coordinator).
- Original or photocopy (or officially sealed copy) of your officially recognised certificate (see document) or proof of payment of fees for such certification.
- Photocopy of passport.
- 4 ID sized photos.
Cancellation of enrolment
According to current regulations, registration or enrolment fees will only be refunded should the programme be cancelled.
Jobshop
Participants in the programme will form part of EUTDH's Masters and Postgraduate Jobshop.
Facilities and services
Visit this page at the UAB to obtain information about the facilities and services available on the UAB Campus.
Credit system
Click on this link to obtain information about Masters and Postgraduates at EUTDH.
Further information
Escola Universitària de Turisme i Direcció Hotelera
Campus de la UAB
08193 Bellaterra (Cerdanyola del Vallès)
Telèfon 93 580 93 55
Fax 93 581 74 95
www.euturisme-uab.com
eutdh@uab.es
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© Created by: Escola Universitària de Turisme i Direcció Hotelera
Last Updated: 21 July 2005
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