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 Masters
and Postgraduates
MASTERS AND POSTGRADUATE IN
EVENT MANAGEMENT AND ORGANISATION
(6th Edition)
Presentation
Event management is a unique economic activity in our country, which
is going through a period of great quantitative and qualitative growth
but is lacking specific educational programmes. This course, which
is unique in Europe, is organised by the George
Washington University and the Postgraduate
school at the Universitat Autònoma de Barcelona
under the technical auspices of The University
School of Tourism and Hotel Management (UAB) and 'Consultants
in Tourism Hospitality and Recreation (THR). Its aim
is to verse practitioners and specialists in the technical know-how
and skills necessary to organise and coordinate any kind of event.
This eminently practical and vocational course offers for the first
time a specific educational programme presented and imparted by experts
with great international and national prestige. 
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Potential participants
- This programme is intended for university graduates and diploma
holders who wish to specialise in an economic activity with an
excellent future in our country.
- Business people, managers and departmental managers who are
currently dedicating all or part of their working life organising
and coordinating meetings, conferences and sporting events in
both the public and private sectors.
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Qualifications
This programme offers you the chance to obtain three qualifications:
- Masters in Event Management and Organisation should
the whole programme be completed including the practical training
in a company and the completion of a dissertation.
- Postgraduate Diploma in "Event Management"(School
for Doctorates and Continuing Education - UAB) on completion of
the four compulsory subjects, four optional subjects and the practical
training in a company..
- Attendance certificate from the UAB Postgraduate School
on completion of one or more of the specialised modules
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Teaching Methodology
This postgraduate programme is imparted using "blended learning",
in which classroom-based learning is combined with online teaching
methods. Besides, it has a clear professional and practical focus.
- Classroom: based sessions: most
course content is imparted in the classroom by combining theoretical
content with the introduction of practical case studies to be analysed
by the participants. These sessions are complemented with lectures
by well known managerial staff from the hospitality sector, who contribute
their personal and professional experience.
- Online sessions: part of course
content is delivered by means of documents and materials online with
exclusive download rights and access for course participants. An online
teaching platform has been designed to this end, which guarantees
permanent contact between course coordinators and participants. Announcements,
timetables, e-mails and theme-based forums, not to mention further
materials and cased studies will be found on the platform.
- Field trips: there will be several
field trips and study visits to institutions, companies and events
of unique relevance to the education of our participants.
One of the main facets of this programme is the exchange of experiences
contributed by its participants. To this end, teaching staff will
stimulate debate and encourage the active participation of students.
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Contents
Participants interested in the Postgraduate Diploma
in Event Management and Organisation are expected to complete
four compulsory subjects and four optional ones according to their interests,
as well as practical training in a company.
Those interested in taking the Masters in Event
Management and Organisation are required to complete the whole
programme including the practical training and the masters dissertation.
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MASTERS IN EVENT MANAGEMENT AND ORGANISATION
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Compulsory Modules
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Module 1: Event management techniques (21 hours)
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- The key factors, tendencies and techniques for effective,
profitable and successful management of any type of event.
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Module 2: Event and project management (29 hours)
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- Participants will learn to identify, analyse and plan all
the elements and key factors that contribute to the successful
organisation and execution of any kind of event.
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Module 3: Event marketing (29 hours)
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- Participants will study how to design an integrated marketing
plan for the promotion and running of an event.
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Module 4: Event administration
and management
(29 hours)
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- Participants will learn and analyse administrative and managerial
techniques for events, including managerial skills, communication
financial and legal skills for events.
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Optional Modules
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Module 5: Congress organisation (21 hours)
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- Participants will learn to identify the necessary instruments
and tools for the management and implementation of local, national
and international conferences and congresses.
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Module 6: Public events (21 hours)
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- Participants will learn to identify, plan and manage public
events while taking into account protocol as well as the historical,
cultural and political aspects necessary to achieve the confidence
of event participants.
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Module 7: Sporting events (21 hours)
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- Participants will analyse in detail the key elements that
contribute successful organisation, coordination and execution
of sporting events.
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Module 8: Organisation of trade fairs (21 hours)
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- Participants will study design and management techniques for
events of differing importance and size ranging from a small
exhibition to a trade fair.
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Module 9: Organisation of corporate events (21
hours)
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- Participants will learn management techniques for events organised
by companies within the framework of a limited budget. They
will also learn to maximise their creativity.
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Module 10: Events and sponsorship (21 hours)
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- Participants will learn to assess, manage and coordinate long
term sponsorship agreements.
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Module 11: IT systems for events (21 hours)
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- Participants will receive practical training which will enable
them to identify, analyse and use computer-related tools and
resources to promote and plan events.
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Module 12: Practical training in a company
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Masters dissertation
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Teaching staff
Lecturers
- Alfred González, External Consultant of the Barcelona World
Trade Center and Lecturer at l'Escola Universitària de Turisme
i Direcció Hotelera.
- Alice Couway, Director of the International Institute of Tourism
Studies, School of Business and Public Management, The George Washington
University.
- Carles Bartolomé, Director of event marketing and sponsorship
at The Royal Polo Club of Barcelona.
- Daniel Blabia, Lecturer at the Sabadell School of IT and EUTDH.
- Eric Mottard, Co-founder and co-director of Eventoplus.com.
- Eulàlia Amat, Lecturer in Civil Law at UAB.
- Francisco Ruiz Mañas, Revenue Manager at the World Trade Center
in Barcelona. Lecturer at Escola Universitària de Turisme i Direcció
Hotelera.
- Gerda Priestley, Doctor of Human Geography. Lecturer in Geography
and Director of Research, Postgraduates and International Relations
at EUTDH-UAB.
- Javier Heras, Head of Public Relations and Municipal Protocol
at Tarragona City Council.
- Joan Salvà, Consultant Agència Ponti.
- Juan Carlos Peralta, Director of THR.
- Pilar Orenes, Area Manager at Intermon-Oxfam.
- Reyes García, Sales Manager at ARAMARK.
- Rossano Eusebio, Lecturer in the Department of Business Economics
at theUAB and EUTDH.
- Víctor Giménez, Lecturer in the Department of Business Economics
at theUAB and EUTDH.
- Tomás Carrión, Director Environmental Services, Public Safety
and Cultural Promotion at Sta. Coloma de Gramenet City Council.
- Tomás Navarro, Consultant.
- Vanessa Peris, Consultant Agència Ponti.
- Xavier Verge, Lecturer in the Department of Business Economics
at the UAB.
Speakers
- Carlos de Sebastián, President of TILESA and President of the
Spanish Federation Professional Congress Organising Companies.
- Carmen Carles, Director of Communication and Fundraising at
the Spanish Red Cross.
- Eugenia Carreras, Journalist and Consultant in Coordination.
- Isabel Muñoz, Marketing manager at Ducados.
- Jaume León, Director General of Special Events at TUI and Director
General at Consellers de Màrketing XXI.
- Josep Mª Pons, Director General of the Zona Franca de Barcelona
Consortium.
- Marc Caballé, Consultant at Summa Sports.
Coordination
Dr. Soledad Morales Pérez,
Postgraduate and Continuing Education Coordinator at l'Escola Universitària
de Turisme i Direcció Hotelera de la UAB (e-mail: soledad.morales@uab.es).
Timetable
- The course starts on 24 October 2005 and ends
on 23 May 2006.
-On Monday and Wednesday from 17:00 to 21:00
except the first module, which will be intensive on Monday 24 and Tuesday
25 October from 10:00 to 14:00 and 15:30 to 19:30.
Language and venue
The classes will be imparted in Spanish with the exception of the
first module, which will be imparted in English. Course material will
comprise publications in several languages, but mainly in Spanish and
English.
The course will be held at the EUTDH-UAB on the Bellaterra
Campus. The classrooms have internet connection and the
latest multimedia teaching facilities.
Furthermore, the participants will be able to use the resources of the
UAB Campus: library access, services, discounts, etc.) one of the best
universities in Spain.
Course Fees
- Masters in Event Management and Organisation: 5,300
Euros
- Postgraduate in Event Management and Organisation: 4,500
Euros.
- Modules: Consult fees.
Once the candidate has been admitted, the inscription fee should be settled
within a week (20% of the registration fee). The place will then
be reserved. Should this fee not be settled within a week the Continuing
Education Coordinator may award this place to another candidate.
Fees should be paid within 15 days of registration. Bank transfer
charges will be paid by the student.
Enrolment and registration
Registration: From 1 JUNY TO 30 SEPTEMBER
2005
Admission will be granted on a strict 'first come first served' basis,
provided that the entry requirements laid down by the school's Coordinator
of Continuing Education are met and enrolment procedures have been followed.
Selection criteria are based on candidates' personal profiles, academic
records and professional experience.
If you are interested in participating in this programme you should present
the following documentation:
For Students with Spanish qualifications:
- Enrolment form (available on our website).
- Curriculum Vitae.
- Accompanying letter outlining reasons for the candidate's interest
in our programme and his/her expectations.
- Officially sealed academic record outlining subjects studied and qualifications
obtained.
- Certificate accrediting your English level.
- Officially sealed university degree certificate.
- Photocopy of Spanish identity card or candidate's passport.
For students with overseas qualifications:
- Enrolment form (available on our website).
- Curriculum Vitae.
- Accompanying letter outlining reasons for the candidate's interest
in our programme and his/her expectations.
- Officially sealed academic record outlining subjects studied and qualifications
obtained.
- Officially sealed copy of your validated academic certificates (see
document) or proof of payment of the legal fees
for such certificates..o bé comprovant de pagament de les taxes d'expedició
del títol legalitzat.
- Certificate accrediting your English level.
- A photocopy of your passport.
Once all this documentation has been presented and evaluated, candidates
will be invited to an interview with the course cooddinator.
Applications can be sent to the following address:
Dra. Soledad Morales
Escola Universitària de Turisme i Direcció Hotelera
Vila Universitària. Edifici Blanc.
Universitat Autònoma de Barcelona
08193 Bellaterra-Cerdanyola del Vallès
(Barcelona)
Registration for Specific Modules:
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FINANCIAL INFORMATION
Registration fees should be paid into the following bank account:
Bank Account: 2100-0424-340200181822
Entity: 'La Caixa'.
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FIRST INSTALLMENT
This registration is provisional until all data has been verified, all regulations have been adhered to and the final fee payment has been settled. |
Enrolment
Enrolment for this programme will be on the 3 and 4 of October 2005.
Documentation to be presented
For Students with Spanish qualifications:
- Enrolment Certificate (issued by the Continuing Education Coordinator).
- Original or photocopy (or officially sealed copy) of your academic title on both sides or proof of payment of fees for such certification.
- Photocopy of ID Card.
- 4 ID Card size photos.
For students with overseas qualifications:
- Enrolment form (issued by the Continuing Education Coordinator).
- Original or photocopy (or officially sealed copy) of your officially recognised certificate (see document) or proof of payment of fees for such certification.
Photocopy of passport.
- Photocopy of passport.
- 4 ID sized photos.
Cancellation of enrolment
According to current regulations, registration or enrolment fees will only be refunded should the programme be cancelled.
Jobshop
Participants in the programme will form part of EUTDH's Masters and Postgraduate Jobshop.
Facilities and services
Visit this page at the UAB to obtain information about the facilities and services available on the UAB Campus.
Credit system
Click on this link to obtain information about Masters and Postgraduates Credit System at EUTDH.
Further information
Escola Universitària de Turisme i Direcció Hotelera
Campus de la UAB
08193 Bellaterra (Cerdanyola del Vallès)
Telèfon 93 580 93 55
Fax 93 581 74 95
www.euturisme-uab.com
eutdh@uab.es 
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Reservation information: