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Course Description
First year (Back to top) First Year Introduction to Economics and the Economics of Tourism (6 credits) Introduction to economic analysis, with special reference to the economics of tourism. Supply and demand: Competition. Markets. Economic cycles. Business Organisation and Management I (4.5 credits) Analysis of business environment and definition of company strategy. Strategic management and competitiveness of tourism businesses. General Accounting (6 credits) Financial and cost accounting applied to tourism. Preparation, formulation and presentation of annual statements. Spatial Analysis of Tourism Resources (9 credits) Study of the environment for the development of tourism. Implantation and spatial patterns of tourism. Tourist resources and the environment. Design of routes and itineraries. Cultural Heritage I (6 credits) Manifestations of art and culture. Analysis of cultural heritage as a tourist resource. Cultural "products" and their role in tourism. Historical and architectural heritage. Production Operations and Processes (6 credits) The tourism sector and its subsectors. Types of tourism companies and activities, and their specific operational features. Applied Statistics and Computer Studies (12 credits) Introduction. Data analysis. Population and samples. Tables and graphs. Measures of centralisation and dispersion. Association of variables: correlation and regression. Basic structure of a computer. Operating systems. Graphic interfaces. Text processors. Spreadsheets. Data bases. Communications networks. English 1 (6 credits) First level improvement of language skills, with special reference to the tourism sector. French 1 (6 credits) First level improvement of language skills, with special reference to the tourism sector.
Second Year Business Organisation and Mangement II (Human Resources) (6 credits) Design of the organisational structure and management of human resources. Managerial role, motivation, management styles, team work, etc., in tourism companies. Human resources as a key factor in service delivery. Market structure (9 credits) Analysis of tourist flows. Structure of tourism markets. Supply and demand. Marketing and intermediary activities in tourism. Travel agencies and booking centres. Tourist transport. Promotion of tourism. Tourist information: tourist offices. The institutional structure of tourism. Cultural Heritage II (4.5 credits) Study of the range of cultural assets and traditional practices which identify a nation or a people. The latest museological trends incorporating the concepts of region, heritage and population; ecomuseums and city or civilisation museums. Economics and Tourism Economics (6 credits) Aggregate of supply and demand. Currency and the financial system. Economic growth, inflation, employment, unemployment and the distribution of wealth. The State and economic policy: tourism policies. International economic relations and the processes of economic integration: the European Union. The balance of payments and tourist flows. Tourism and economic development. Commercial Management I (6 credits) Marketing problems and basic concepts. Market orientation. Consumer behaviour. Segmentation and positioning. Market research. Specific aspects of commercial management in tourism businesses and institutions. Relevant practical cases. Region and Tourism (4.5 credits) Methodology of regional analysis applied to the study of tourism resources at different scales: local, regional, national and subcontinental. Regional policies and the organisation of tourism. Evaluation of tourism factors. Case studies. Administration Accounting (6 credits) Accounting as a component of management. Concepts and types of cost. Calculation of the cost of a product or service. Standard cost systems. Control of budgets and administration. Subsectorial accounting in tourism companies. Deviation analysis. Tourism and the Environment (4.5 credits) Study of the relationship between tourism and the environment, especially the problems associated with the introduction of tourism activities. Case studies. Interest of natural areas for tourism. Environmental quality. The environment as a tourism resource. Ecotourism. Computerized Marketing (4.5 credits) Computer programmes for marketing tourism: SAVIA Amadeus, Galileo, Sabre. The Internet. Use of programmes for information and bookings. Information highways. Multimedia data base systems. Gastronomy (4.5 credits) Gastronomy as a cultural phenomenom. Regional gastronomy: relationship with territorial resources and traditions. Gastronomy as an element of identity and as a tourism resource. Gastronomy and oenology. Rural Tourism (4.5 credits) Study of the different forms, characteristics and agents of rural tourism in Europe and their spacial impact (cases from france, Great Britain and Germany). Analysis of the typology of rural tourism in Spain, especially in Catalonia. Nature tourism. Legislation and regulations. Management of Intermediary Companies (4.5 credits) Setting up and running of travel agencies. Wholesalers and retailers. Internal structure. Supply of services and operation. Booking centres. The SAVIA management system. Land, sea and air transport companies. Professional congress organisation firms. Tourist Leisure Activities (4.5 credits) Evolution of the concept of "free time". Running leisure activities: types and trends. Planning, organisation and leading of leisure activities. Running leisure and analysis of opportunities in the local environment (coastal, maritime, mountain,etc.). Leisure activities as added value in tourist destinations. Leisure activities as a key concept in destination theming. Logistics (4.5 credits) Management of purchasing and provisioning. Management of other supplies (energy, water, telephone, etc.) Subcontracting. Stock management. Repairs, maintenance and conservation. Logistic systems of tourist transport companies. Company Communication (4.5 credits) Concept and types of communication. Internal communication. Public relations. Corporate image. company advertising. Promotion. Sponsorship. Customer service. Brand and product image. Statistical information. Company-institution- customer communication. Cartography and Graphic Representation (4.5 credits) Introduction to geographical representation and information. Statistical, cartographic and image sources related to the tourism sector. Elaboration of documents. Techniques of computer cartography. Research Methods (4.5 credits) Creation of statistical data. Data banks. Bibliographical references. Information processing. Work methods for optimising resources. English ll (6 credits) Intermediate level intensification and improvement of language skills, with special reference to the tourism sector. French ll (6 credits) Intermediate level intensification and improvement of language skills, with special reference to the tourism sector. Practicum I (5 credits) Practical work-experience placements in tourism organisations, companies, entities and institutions.
Third Year Investment and Finance (6 credits) Return on investments. Analysis of investment alternatives. Sources of finance. Debt policies. Capital structure. Capital cost. Sociology of Leisure (6 credits) Evolution of the concept of leisure. Purposes of leisure. Leisure activities as an element of social and community integration. Specialised tourism by age and interest groups. Socio-cultural impact of tourism. Consumption and leisure. Commercial Management II (Tourism Marketing) (6 credits) Tourism Marketing Creation of tourist products. Determining prices, publicity and distribution. Commercial exploitation. Relevant practical cases. Catalonia: Region, Society and Environment (4.5 credits) Study of the physical and human factors which shape the Catalan landscape and territory, at different scales of analysis. Particular attention will be paid to the potential for tourism. Management of Tourist Offices (4.5 credits) Objective and functions of an office. Resource management. Types of information. Formats. Criteria for attending the public. Booking systems. Information for the tourist: criteria and initiatives. Public-private sector relations. Ethnological Heritage and Tourism in Catalonia (4.5 credits) Cultures and life styles in Catalonia. State of the cultural heritage in Catalonia. relationship between ethnological heritage and tourism in Catalonia Current trends in museology. Tourism Promotion through Public Entities and Associations (4.5 credits) Public organisms for the promotion of tourism and provision of tourist information. Programmes of grants and subsidies. Public authority service contracting. The function of these entities in the promotion of tourism. Strategies of promotion and advertising. Cases: 'Turespaņa', OFT, and 'Turisme de Catalunya', Municipal Tourism Office, etc. Tourism and Development (6 credits) Social impact of tourism. Social acceptance. Mechanisms of integration in the environment. Sustainable tourism. Conservation and development policies. Tourism planning and management. Infrastructures and tourism. Tourist municipalities. Case studies. Tourism Legislation (9 credits) Introduction to law. Contract and consumer law in the tourism sector. Specific legislation affecting tourism (hotels, apartments, catering, travel agencies, campsites, etc.). Labour and tax law. Quality Management (4.5 credits) Organisation analysis. Corporate culture. Evolution of the concept of quality. Implementation. Quality and market positioning. Study of various quality systems. Human relationships. Intersectorial relations and quality management. The value chain of the tourist phenomenom. Production Management (4.5 credits) Management of the process from production to physical distribution. Product decisions. Product programming. Process decisions. Quality. Maintenance. The creation of a tourist product. Strategic Planning (4.5 credits) Internal and external analysis. Basic strategies. Diversification. Planning process. Viability analysis. Vision of the public and private sectors. Accounting and Finance (6 credits) Short and long-term advanced general and administrative accounting, and administrative financial programming. Analysis and interpretation of balance sheets. Accounting regulation and planning. Specific problem areas. English lll (6 credits) Advanced level intensification and improvement of language skills, with special reference to the tourism sector. French lll (6 credits) Advanced level intensification and improvement of language skills, with special reference to the tourism sector. German l (6 credits) Advanced level intensification and improvement of language skills, with special reference to the tourism sector. Practicum II (5 credits) Practical work-experience placements in tourism organisations, companies, entities and institutions. Congress Organisation (4.5 credits) Classification of Events. Objectives, organisations, support and sponsorship. Areas of influence. Marketing.
Project Tourism Product or Company Design (8 credits) Project involving the design of a tourism product or company: resource and market analysis; viability study (technical, commercial, economic and financial). Commercial exploitation. Economic and financial plan. social and environmental impact.
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Diploma in Tourism